Matias Vaara has 15 years of experience in designing customer experiences for global brands such as Philips, Cisco, and Audi. He specializes in researching the impacts of generative AI in design and innovation, and has trained design teams at companies such as KONE, Siili, and Futurice. Vaara publishes a weekly newsletter on the topic and previously served as Design Director at the international design agency Idean before founding his own design studio, Vaara & Co.